About Us

West Tennessee Crown Distributing Co. in Memphis, Tennessee is the consolidation of United Liquors Corporation, established in 1948, and Southwestern Wine & Liquor Company, established in 1939. We have become one of the top distributors of fine wines and spirits in the West Tennessee area. Through the years we have steadily built upon our efforts to maintain an excellent relationship with both our suppliers and customers as we act as the liaison between the two. West Tennessee Crown Distributing Co. is a wholly owned subsidiary of Georgia Crown Distributing Co., in McDonough, Georgia. We have continued to expand our portfolio and update technology to better serve our suppliers and continue to increase the level of service offered to our valued customers. We service the following counties in West Tennessee: Benton, Carroll, Chester, Crocket, Decatur, Dyer, Fayette, Gibson, Hardeman, Hardin, Haywood, Henderson, Henry, Lake, Lauderdale, Madison, McNairy, Obion, Shelby, Tipton and Weakley

Our mission is to provide quality service and quality products together with a well-organized management strategy as the key components for West Tennessee Crown Distributing Co. to not only meet but exceed the needs and expectations of our customers. Our goal is to always offer more to our customer than he is accustomed to receiving from our competitors.

At West Tennessee Crown Distributing Co. we know a wine and liquor distributor is only as good as its products and staff. Therefore, our experts are constantly in search of superior products and value, bringing the fruits of their labors home to Tennessee for our customers and their consumers. Our dynamic mix across the board of old favorites, emerging new products and cutting-edge values consistently enable us to please even the most discriminating tastes.

Our Leadership - Tennessee

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Keith Riggins

President/General Manager

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John Gatti

Spirits General Sales Manager

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Chris Pratt

Wine General Sales Manager

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Kevin Scheuner

Director of Trade Marketing

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Celeste Autry

Sales Director Wine

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John Caradonna

Sales Director Wine

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Eddie Robinson

Sales Director Wine

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Robert Dean

Sales Director On Premise

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Collins Horton

Sales Director Spirits

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Rory Peterson

Sales Director Spirits

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Tim Rutherford

Operations Manager

Awards

  • Winner of the Sutter Home Build a Better Burger Program
  • Top Finisher in the Bogle Essential Red Sales Contest
  • One of our sales reps won the Diageo of the Year salesman award in the state of Tennessee and was nominated for National Salesman of the Year
  • Nominated for 5 Diageo Golden Bar Awards at their last awards ceremony